Whether you’re new to Google Ads or a seasoned veteran, you’ll want to know these 8 tips to boost your online advertising. Among them are retargeting, optimizing your bidding process, and mobile-friendly landing pages. Check out the best google ads benefits here.
Pay-per-click advertising
Having an efficient pay-per-click advertising campaign can improve your sales and help you find more qualified traffic. In fact, businesses that use PPC advertising earn $2 for every $1 they spend on marketing.
PPC advertising in Google Ads works by putting your products in front of a target market. You bid on keywords related to your product, and Google displays your ads on the search results. Depending on the bid amount, your ad can be placed at the top of the search results or below.
The ad’s Quality Score is a metric used by Google to determine how relevant your ad is. It is determined by the quality of your keywords and the quality of your landing page. The more relevant your ad is, the more clicks you will get at lower costs.
Keyword match types
Using the correct keyword match types can make a huge difference in your Google Ads campaigns. It can also help you avoid spending on clicks that won’t matter to your business.
There are three match types in Google Ads: Broad Match, Phrase Match and Exact Match. The best match type for you will depend on your individual business goals, advertising budget and desired reach. Regardless of which one you choose, it’s important to understand all of them.
Phrase match is the safest of the three and will show your ad for searches that include the keyword. Phrase match ads will also show up for searches using abbreviations, stemming and misspellings. It’s a good idea to test this match type if you are unsure about the best match type for your business.
Retargeting
Having a retargeting campaign can be the best way to drive traffic to your website. Using retargeting can help increase your conversion rates, and bring back your lost customers.
Retargeting is a marketing strategy that works by using a small piece of code that is placed on your website. It sends anonymous information to Google Ads, which is then able to display relevant ads to your visitors.
A retargeting campaign can help increase the chances of your audience making a purchase, as well as the chance of a customer completing a call-to-action. There are many ways to create a retargeting campaign, including a Google Ads retargeting tag, which can be installed on your website. It is also possible to run retargeting ads on other websites, such as YouTube.
Optimizing the bidding process
Creating a bidding strategy is a good way to optimize your campaign. Several different factors go into creating a bid, and a well-defined strategy can help you reach your goals.
Google has several options for optimizing your bids. These include automated, manual, and smart bidding. The choice is up to you, and each of these options offers a variety of benefits.
Automated bidding is a process in which Google uses data from your ads to determine your optimal CPC bid. This helps you optimize your bids based on what is most likely to get conversions. It works best with campaigns that have a lot of data.
Manual bidding gives you more control over your bids. It requires less work than automated bidding, but it does require monitoring and research. It is best suited for new advertisers.
Mobile-friendly landing pages
Creating mobile-friendly landing pages is crucial for businesses that target mobile users. Google’s Mobile-Friendly Test is one way to determine if a website is mobile-friendly.
For mobile devices, it’s important to have a simple design. Avoid flash or plug-ins, which can slow down page load times. Instead, use mobile tools to design your page.
Your page should have a CTA and form that’s placed above the fold. This is important because mobile users tend to click less frequently. If a CTA is placed lower on the page, it may cause the user to be frustrated and leave the site without completing a task.
A landing page is designed to get a visitor to perform a task, such as signing up for a newsletter. This can be accomplished through a form that appears above the fold, and a simple call-to-action button.